Saudi Founding Day is a great national occasion that celebrates the Kingdom's ancient history and rich cultural heritage. It is a day that unites the Saudi people as one, expressing their pride and honor in their homeland. Amid these celebrations, companies and brands compete to offer the best deals and discounts to their customers, and SMS marketing emerges as an effective tool to deliver these offers directly to the target audience.

Saudi Founding Day Offers: A Carnival of Discounts and Promotions

Saudi Founding Day witnesses a carnival of offers and discounts in various sectors, from major retailers to restaurants, and from airlines to hotels. These offers aim to:

• Share the joy of celebrating Founding Day with the Saudi people: Companies express their belonging and loyalty to the homeland by offering special deals to their customers.
• Increase sales and generate profits: Companies exploit this national occasion to increase their sales and achieve their marketing goals.
• Enhance customer loyalty: Companies reward their customers for their loyalty by offering them exclusive discounts.

SMS Marketing: An Effective Tool to Deliver Offers

SMS marketing is considered an effective tool to deliver Founding Day offers directly to the target audience. It is characterized by many advantages, including:

• Direct and instant reach: Short messages reach customers' phones directly, ensuring the message arrives in record time.
• Low cost: Compared to other marketing methods, short messages are low cost, making them an attractive option for small and medium-sized businesses.
• High interaction: Short messages are often opened and read, increasing the chances of customers interacting with the message.
• Ability to customize: Short messages can be customized to suit customers' interests and needs, which increases their effectiveness.

Best Practices for SMS Marketing on Founding Day

To make the most of SMS marketing on Founding Day, companies should follow best practices, including:

• Plan ahead: A clear and detailed marketing plan should be developed before Founding Day, defining the objectives, target audience, and type of messages.
• Customize: Messages should be customized to suit customers' interests and needs, and avoid sending general and irrelevant messages.
• Professionalism: Messages should be written in correct and professional language, and include the brand's logo and contact information.
• Compliance with laws: Compliance with the laws and regulations governing the sending of short messages for marketing purposes is required.
• Appropriate timing: The appropriate time to send messages should be chosen, and sending them at inappropriate times should be avoided.
• Provide added value: Messages should include added value for customers, such as exclusive offers or useful information about Founding Day.
• Integration with other marketing channels: SMS marketing should be integrated with other marketing channels, such as social media and email, to achieve the best results.

Examples of using SMS marketing on Founding Day

• Retail sector: Stores can send short messages to customers to inform them of special Founding Day offers, or remind them of the deadline to take advantage of discounts.
• Restaurants sector: Restaurants can send short messages to customers to invite them to try special Founding Day meals, or offer deals on family meals.
• Tourism sector: Hotels and travel companies can send short messages to customers to inform them of special offers on accommodation and trips during the Founding Day celebrations.
• Telecommunications sector: Telecommunications companies can send short messages to customers to congratulate them on Founding Day, and offer special deals on calls and data.

Examples of short messages that can be used on Founding Day

• Congratulatory message: "Happy Saudi Founding Day! [Brand name] shares your joy in celebrating this historic day."
• Special offer message: "Celebrate Founding Day with [Brand name]! Get a [discount percentage] discount on all products when you use the code [discount code]."
• Reminder message: "Don't miss Founding Day offers from [Brand name]! The offer is valid until [end date]."
• Invitation message: "Join us in celebrating Founding Day at [event location]. [Brand name] wishes you a happy day."

Creative Ideas for Saudi Founding Day Offers

• Offers that combine history and modernity: Companies can offer deals that combine traditional and modern products and services, such as offering discounts on traditional clothing with vouchers for modern stores.
• Offers related to Saudi heritage: Companies can offer deals on products and services that reflect the rich Saudi heritage, such as offering discounts on handicrafts or organizing tours to historical sites.
• Offers that encourage domestic tourism: Travel companies and hotels can offer special deals on accommodation and trips within the Kingdom during the Founding Day celebrations.
• Offers that support productive families: Companies can cooperate with productive families and offer deals on their products, such as offering discounts on popular foods or handicrafts.
• Joint promotional offers: Companies can cooperate with each other and offer joint promotional offers, such as offering discounts on different products and services that complement each other.

Personalizing Short Messages on Saudi Founding Day

Short messages sent on Founding Day should be personalized and appropriate for this national occasion. This can be done by:

• Using the Founding Day logo: The Founding Day logo can be included in short messages to add a national touch to them.
• Using national phrases: National phrases can be used in short messages to express pride and honor in Founding Day.
• Providing information about Founding Day: Short information about the history of Founding Day and its importance can be included in short messages.
• Congratulating customers on Founding Day: Customers can be congratulated on Founding Day in short messages and express appreciation for their loyalty.

The Importance of Interacting with Customers on Founding Day

Companies should interact with customers on Founding Day by:

• Responding to customer inquiries: Inquiries from customers about offers and discounts should be answered as quickly as possible.
• Sharing Founding Day celebrations with customers: Founding Day celebrations can be shared with customers by posting photos and videos of the celebrations on social media.
• Encouraging customers to share their celebrations: Customers can be encouraged to share their Founding Day celebrations on social media using a hashtag specific to the brand.

Measuring and Analyzing the Results of SMS Marketing

After the end of the SMS marketing campaign on Founding Day, companies should measure and analyze the results to determine the effectiveness of the campaign. This can be done by:

• Measuring the number of messages sent: The number of short messages sent during the campaign should be determined.
• Measuring the open rate of messages: The percentage of customers who opened the short messages should be determined.
• Measuring the conversion rate: The number of customers who made purchases or benefited from promotional offers after receiving short messages should be determined.
• Comparing the results with the objectives: The actual results achieved should be compared with the objectives set in advance for the marketing campaign.

Additional Tips to Improve SMS Marketing

• Use a reliable platform to send short messages: A reliable platform should be chosen to send short messages to ensure they reach all customers.
• Check the validity of phone numbers: It should be ensured that the phone numbers in the database are correct to avoid sending messages to wrong numbers.
• Avoid sending a large number of messages: Sending a large number of short messages to customers in a short period should be avoided to avoid annoying them.
• Take advantage of interactive short message services: Interactive short message services can be used to conduct contests or surveys with customers.

Conclusion

Saudi Founding Day is a great national occasion, allowing brands to communicate with the public and enhance national belonging. By using SMS marketing effectively and thoughtfully, brands can achieve their marketing goals and contribute to the celebration of this great day.

Sure Connect, a leading solution in SMS and MMS marketing, is preparing to participate in the Mobile World Congress 2025 (MWC 2025) in Barcelona. This participation aims to highlight the power of messaging as an effective and direct marketing tool, and how Sure Connect can help businesses connect with their customers better and achieve tangible results.

About Sure Connect

Sure Connect is a [mention the nature of the service: e.g., cloud-based platform, application, etc.] specializing in enabling businesses to launch successful marketing campaigns via messaging. Whether it's promotional SMS messages, content-rich MMS messages, appointment reminders, or One-Time Passwords (OTP), Sure Connect provides the tools to reach the target audience at the right time and in the right way.

The Importance of Message Marketing

In a world crowded with advertising channels, messaging remains a direct and personal means of communication with very high open and read rates compared to email or traditional advertising. Messaging allows businesses to:

• Instant Reach: Messages reach customers' phones directly, ensuring that the message is delivered as quickly as possible.

• Personalization: Messages can be personalized to suit each customer individually, increasing their effectiveness.

• Engagement: Links can be included in messages to direct customers to web pages or special offers, encouraging interaction.

• Measurement: The performance of message marketing campaigns can be easily tracked, allowing for improvement and development.

Sure Connect Features

Sure Connect offers a range of features that make it the ideal choice for message marketing:

• Ease of Use: A simple and easy-to-use interface that allows anyone, even without technical expertise, to create and send message campaigns.

• Integrated Database: [Mention whether the service includes a customer database or integrates with other databases].

• Mailing list Management

• Audience Segmentation: The ability to divide the target audience into groups based on their interests or behaviors, allowing for more targeted messages.

• Scheduling: The ability to schedule messages to be sent at specific times, ensuring they arrive at the optimal time.

• Reports and Analytics: Providing detailed reports on campaign performance, including open, click, and conversion rates, helping to measure return on investment (ROI).

• Excellent Technical Support: A dedicated technical support team to assist customers at any time.

• Two-Way interactive messaging

Call to Visit the Booth at MWC

Sure Connect invites all those interested in message marketing to visit its booth at the Mobile World Congress 2025 (MWC 2025) in [mention hall number and booth number if available], to learn more about the service and how it can help them achieve their marketing goals.

Conclusion 

In the age of digital communication, messaging stands out as a powerful and effective tool for connecting with customers. With Sure Connect, businesses can leverage this power to achieve amazing marketing results.